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  • Marketing Support & Opportunities | Your Co-op Travel Consortium

Marketing Support

Marketing Opportunities with Midcounties Co-op Travel Consortium partnership

  • Our marketing pack has been developed and designed to keep your valuable customers, attract new business and build your brand whilst being part of one of the UK’s largest independent Co-operative Society
  • We develop and deliver a range of marketing communications to independent travel agents. As a Co-op Consortium member you will have access to: – Direct and digital communications targeted at retaining your existing customers, geo-targeted social and mail campaigns targeted at acquiring new customers in your area. Supportive social media manager who can support you on all things social.
  • Access monthly POS materials which we can print and deliver to your door or you can take an artwork only option if you prefer.   We are delighted to share with you business access you the Your Co-op Consortium POS ordering portal. Here you can choose any of the POS that is displayed for your windows/branches and socials.Should you require different sizes/formats or graphics, images  please do email us travel.marketing@cooptravel.coop and we will do our best to help you
  • Content to assist with your own direct and digital marketing campaigns – Help to build your brand using local marketing – access to our Co-op Hot Offers page on Facebook, exclusively for Co-op members, loaded with offers from our supplier partners and Co-op Holidays.  
  • Free sessions with our media and marketing partners to support you with your marketing and help you get the most from marketing opportunities (and help you define a budget)
  • Access to customer reports via Mintel.

Travel Marketing support for your business

- Included as part of your management fee

Marketing Agency Support

  • Access to a 1 hour session with our media partner- Brazil Street for free and impartial marketing supporting/advice who will work with you to gain an understanding of their objectives and advise from there. Should you wish to book any media they will work with you and your budget.

Customer Insights

  • Access to a 1 hour session with our Marketing Account Manager via Brazil Street, to identify your customer, data selection and segmentation.
  • Access to monthly Mintel reports for customer insight, economic updates and travel industry reports.

POS- artwork only

  • Aligned with Your Co-op Travel & Carrick Travel creative and campaigns; available in 60x20 or 30x20 formats
  • Option for full print fulfilment* or download artwork only, access to our USTORE to order POS materials for Consortium Members (chargeable) 
  • Access to our print partner- Hickling & Squires for print media and merchandise

Access Ustore

You will be provided a username and password for your business, log in as follows using your assigned email address and Password: consortium1

Should you require different sizes/formats or graphics, images  please do email us: travel.marketing@cooptravel.coop and we will do our best to help you.

Social

  • Access to a 1 hour session with our inhouse B2B Social Media Manager
  • Aligned with Your Co-op Travel & Carrick Travel creative and campaigns
  • Assets provided as static posts, alongside story formats for Facebook & Instagram

*fee applied for fulfilment of print

Travel Marketing support for your business

- Chargeable as part of your management fee

Over-branded Direct Mail, Door Drops & Your Co-op Travel Magazine

  • Members can opt into receive over-branded version of any of the Your Co-op Travel mailers, fee includes artwork/plate changes
  •  Option for download only, digital magazine link to send out on your eshots =, full print and/or fulfilment* including direct customer delivery via post and RM direct delivery
  • Support available with data selections and customer segmentation and targeting. Rate fee on next page.

POS- Printed & delivered options

  • Option for full print fulfilment and your own account access to our USTORE order platform where you can shopPOS materials for Consortium Members Access to our print partner- Hickling & Squires for print media and merchandise. Rate fee on next page.

Marketing campaigns booked via our Media agency

  • All chargeable to your agency, depending on the marketing mix chosen. Brazil St. will work with you to accommodate your budget and return on investment. This includes but is not limited to; radio, TV, social campaigns, footfall driving campaigns.

*fee applied for fulfilment of print. We are currently unable to produce bespoke assets or projects for members or individual branded POS or dedicated creative concepts for members.

Please contact travel.marketing@midcounties.coop for our latest rate card for all marketing activation activity.